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Brand identity for Platinum Salesforce Consulting Partner

Agilcon is a leading regional consulting company specializing in Salesforce-based CRM and HRM cloud solutions, helping organizations improve customer relationships, optimize business processes, and accelerate digital transformation. As a dedicated Salesforce Platinum Consulting Partner, Agilcon delivers advanced cloud technologies that connect sales, service, marketing, and employee management into a unified digital ecosystem.

The brand identity system was developed as a natural extension of this technological environment. Designed to align with the established visual language of Salesforce, the identity embraces a minimalist yet playful approach, balancing clarity with flexibility. Clean layouts, soft geometry, and dynamic visual elements reflect agility, collaboration, and cloud-based innovation - core principles shared by both Agilcon and the Salesforce ecosystem.

Rather than competing visually with the Salesforce brand, the identity acts as a logical continuation of it, creating visual familiarity while strengthening Agilcon’s own positioning. The result is a modern, scalable branding system that communicates expertise, accessibility, and forward-thinking digital consultancy within the global cloud technology landscape.

Client director: Irena Domjanović
Copywriter: Vedrana Crnković
Year of realisation: 2022.